First Entertainment SG

Our Story

Humble Beginnings

First Entertainment SG (FESG) was initially called First Dance Studio and founded by a group of Chinese Dancers in 2013

We originally started with small performances around Singapore but was officially restructured in 2018 by Sherman and Desirie due to the growing demand and vision of the company.

With a major overhaul and restructuring of the business services and system, a brand new FESG was born, catering to corporate events, personal coaching projects and digital services that reach out to the local and international audiences.

Becoming owners of FIRST ENTERTAINMENT

Sherman was a commercial dancer/choreographer since 2011, having worked with People’s Association and Dim Sum Dollies and met Desirie through work in 2017.

In 2015, he joined First Dance Studio as an part time dancer and have been providing his services through his varying experiences ever since. As the team grew with talented young dancers, our customers grew as well. 

In 2017, Sherman and Desirie took over ownership of the company and have since brought FESG to a different customer base such as wedding couples, events and corporate companies.

New Directions

Expanding Our Services

The team in FESG noticed that the return rate of customers they worked with were close to 100% and they were what formed the core vision and missions of FESG.

“To help people & companies with little to no background have a memorable experience for their special day/event.”

Since then, through word of mouth and referrals, First Entertainment has branched out to not only personal coaching and corporate events but many various projects with the top notched service and understanding of customer needs.